Helping bring Serbia's first sport climbing guide to life

Design Assistance · Creative Direction · Print · Project Management · Outdoors

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Background

A First for Serbian Climbing

Sport climbing in Serbia has grown steadily for decades, with crags scattered across the country attracting local climbers and international visitors alike. Yet for all that passion, one thing had never existed: a comprehensive, professionally produced guide to the country's sport climbing routes.

The Rock Climbing Guide Serbia — a project led by Tribe Sports Club, Balkan Colours and Serbia Climbing Community — set out to change that. For the first time, Serbia's crags would be documented, mapped, and published in a single volume designed for both local enthusiasts and visiting climbers from across Europe and beyond.

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The Publication

Putting Serbia's Crags on the Map

The guide documents sport climbing areas across Serbia with route descriptions, topos, grades, and access information — compiled by people who know these walls intimately. Published by Tribe Sports Club and Balkan Colours, it is the first professional climbing publication of its kind in the country's history.

For Serbia's climbing community, this release represents a milestone years in the making — a physical artefact that legitimises and celebrates what has quietly been a vibrant scene, and one that opens the door to a new generation of climbers and a new wave of international visitors.

Our Involvement

How Jungle Creatives Contributed

Project Lead: Milica Zarić, Founder — Jungle Creatives

Jungle Creatives was brought in to support the creation process behind the guide. Our Founder, Milica Zarić, led our involvement — bridging her passion for the outdoors with Jungle's design expertise to help shape a publication worthy of this historic moment.

What we did:

• Project management — coordinating all moving parts from design and print production to sponsorship acquisition, ensuring the guide reached the finish line on time and to a professional standard.
• Sponsorship acquisition — securing the support needed to make the publication financially viable and bring it to the climbing community at scale.
• Design assistance throughout the production of the printed guide, working closely with the Tribe Sports Club and Balkan Colours team.
• Creative direction support to ensure the visual language of the publication matched the ambition and seriousness of the project.
• Collaboration on layout and typographic decisions suited to a professional print format.
• Participation in media coverage, including the Put Znanja television programme, where Milica Zarić spoke about the guide and the world of sport climbing in Serbia.

The guide was authored by the team at Balkan Colours (balkancolours.com) in collaboration with Tribe Sports Club (serbianclimbing.com) — two of the most dedicated forces in Serbia's climbing scene.

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Behind the Scenes

Bringing the Guide to Print

The Official Launch of Serbia's First Sport Climbing Guide

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Put Znanja — TV

Why This Matters for Serbia

Serbia has no shortage of exceptional climbing terrain, but until now this wealth existed largely undocumented in a modern, accessible format. Climbers navigated through word of mouth, scattered online beta, and local knowledge passed between friends.

A printed guide changes that equation entirely. It signals to the international climbing community that Serbia is a serious destination. It gives domestic climbers a sense of shared heritage. And it ensures that the work of those who have developed and maintained these areas — above all, Tribe Sports Club — is properly recognised and preserved.

This is more than a guidebook. It is the moment Serbian climbing steps onto the map.

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Conclusion

A Project That Meant Something

Some projects are about deliverables. This one was about legacy. Contributing to the Rock Climbing Guide Serbia meant being part of a moment that the country's climbing community had waited years for — and doing so with the care and craft that such a moment deserved.

We are proud to have played a role alongside Tribe Sports Club and Balkan Colours in bringing this publication to life, and excited to see it reach the hands of climbers everywhere.